Aims and Scope

The Journal of Modern Business and Technology (JMBT) is a peer-reviewed academic journal that publishes high-quality research covering all management disciplines, including Marketing, Institutional Finance, Economics, Accounting, and Management Information Systems. The journal seeks to provide a platform for scholars, researchers, and practitioners to present empirical and theoretical research that advances business and technology disciplines.

Manuscript Types:

JMBT accepts the following types of manuscripts:

  • Original Research Articles: Empirical or theoretical studies with substantial contributions to the field.
  • Review Articles: Comprehensive surveys and evaluations of existing literature.
  • Case Studies: In-depth analysis of real-world business and technology applications.
  • Short Communications: Brief reports on significant developments.
  • Conceptual Papers: Theoretical discussions and frameworks that contribute to business and technology disciplines.

List of Journal Topics:

JMBT welcomes contributions on a broad spectrum of business and tech topics, including but not limited to:

1- Marketing:

  • Scope:
    • Digital Transformation: Study of digital marketing strategies evolving into immersive experiences using AI, AR/VR, and real-time data analytics.
    • Sustainability & Ethics: Exploration of sustainable product marketing and ethical branding in response to consumer demands for environmental and social responsibility.
    • Innovative Campaigns: Analysis of how big data, machine learning, and emerging digital platforms create innovative, hyper-personalized marketing campaigns.
    • Future Markets: Investigation of marketing strategies for emerging markets and global consumer shifts due to technological advancements and evolving digital ecosystems.
    • Future Dilemmas: Addressing challenges such as data privacy concerns, algorithmic bias, and the digital divide impacting marketing practices.

2- Institutional Finance

  • Scope:
    • FinTech Evolution: Examination of the rapid growth of financial technology (FinTech) and its disruptive impact on traditional banking and investment strategies.
    • Global Investment Landscapes: Analysis of global financial markets in a post-pandemic world, including trends in decentralized finance (DeFi) and cryptocurrency regulation.
    • Risk Management: Study of advanced risk management strategies incorporating AI, machine learning, and real-time analytics to predict and mitigate emerging financial risks.
    • Corporate Financing: Investigation into innovative corporate financing strategies amid digital transformation, including crowd-funding, blockchain-based financing, and tokenization.
    • Future Dilemmas: Addressing regulatory challenges, cybersecurity threats, and the ethical implications of algorithm-driven finance in a rapidly evolving digital economy.

3- Economics

  • Scope:
    • Digital Economy Analysis: Evaluation of the global digital economy, focusing on how technological advancements redefine economic models and impact local markets.
    • Behavioral Insights: Research into behavioral economics, examining how digital environments and artificial intelligence influence consumer decision-making.
    • Policy Critique: Critical assessment of fiscal and monetary policies in response to 2025’s economic uncertainties and global crises.
    • Sustainable Growth: Study of sustainable economic models and green growth initiatives driven by innovations in energy, technology, and resource management.
    • Future Dilemmas: Investigating the economic impact of automation, job displacement, and inequality, as well as challenges in regulating a rapidly digitalizing global economy.

4- Business Management

  • Scope:
    • Digital Leadership: Exploration of leadership and management strategies for navigating digital transformation, remote work, and virtual team dynamics.
    • Organizational Change: Analysis of organizational resilience and change management practices in response to technological disruption and global crises.
    • Innovation Strategies: Study of innovative business models and strategies that leverage digital tools and platforms for competitive advantage.
    • Cultural Shifts: Investigation into evolving workplace cultures, including hybrid work environments and the integration of AI in decision-making processes.
    • Future Dilemmas: Addressing issues like ethical leadership in the digital age, balancing human capital with automation, and managing rapid technological change.

5- Accounting &Auditing:

  • Scope:
    • Technological Integration: Accounting is evolving with AI, blockchain, and automation. Covering innovations like cloud-based accounting, cybersecurity in financial data, and AI-driven auditing adds a cutting-edge perspective.
    • Sustainability accounting: ESG (Environmental, Social, and Governance) reporting is gaining importance because it emphasizes how modern accounting practices adapt to measure and report on sustainability and ethical performance.
    • Behavioral accounting: Understanding decision-making biases, financial reporting ethics, and how human behavior influences accounting choices is a unique angle. It blends psychology with financial practices.
    • Audit & Transparency: Essential for trust in financial reporting, governance, and fraud prevention. Blockchain and AI could also be discussed in this section.
    • Future Dilemmas: Addressing challenges such as cybersecurity in financial reporting, data integrity in automated systems, AI replacing accountants, ethical challenges with automation, evolving regulatory landscapes, and the future of global accounting standards..

6- Management Information System:

  • Scope:
  • Digital Transformation & Innovation:

Impact of emerging technologies (AI, blockchain, IoT, cloud computing) on business operations.

Strategies for digital transformation in organizations.

Cloud computing and its role in entrepreneurship.

 

  • Data Analytics & Business Intelligence

Big data applications in decision-making.

Predictive and prescriptive analytics in business.

Machine learning and AI-driven analytics for market trend prediction.

Business process automation and performance optimization using data.

  • Cybersecurity & Data Privacy

Data protection strategies and regulatory compliance (GDPR, CCPA).

Cybersecurity frameworks and the impact of cyber threats on businesses and the economy.

Ethical concerns in data privacy and AI security.

  • Enterprise Systems & Business Process Management

Implementation and impact of ERP, CRM, and SCM systems.

Process automation and optimization using IT.

Cloud-based enterprise solutions.

  • Future Technologies & Their Business Impact

Internet of Things (IoT) and business process improvement.

The impact of quantum computing in business.

The role of the metaverse in shaping future work environments.