The Journal of Modern Business and Technology (JMBT) is a peer-reviewed academic journal that publishes high-quality research covering all management disciplines, including Marketing, Institutional Finance, Economics, Accounting, and Business Informatics. The journal seeks to provide a platform for scholars, researchers, and practitioners to present empirical and theoretical research that advances business and technology disciplines.

Manuscript Types:  JMBT accepts the following types of manuscripts:

• Original Research Articles: Empirical or theoretical studies with substantial contributions to the field.
• Review Articles: Comprehensive surveys and evaluations of existing literature.

List of Journal Topics:

JMBT welcomes contributions on a broad spectrum of business and tech topics, including but not limited to:

1. Marketing and Digital Transformation

Focuses on the evolution of digital marketing through AI, AR/VR, and analytics; sustainability and ethical branding; data-driven campaigns; and strategies for emerging markets. It also addresses key challenges such as data privacy, algorithmic bias, and digital inequality in global marketing.

2. Institutional Finance and FinTech Innovation

Explores financial technologies and their disruptive impact on banking and investment, risk management using AI and analytics, blockchain-based financing, and the rise of decentralized finance. It also examines regulatory, ethical, and cybersecurity challenges shaping the digital financial ecosystem.

3. Economics and Sustainable Digital Growth

Examines how technological advancements redefine economic models and influence local and global markets. Topics include behavioral economics, policy analysis, sustainable development, and the socioeconomic implications of automation and digitalization.

4. Business Management and Organizational Innovation

Covers leadership in digital transformation, resilience in times of disruption, hybrid work cultures, and the integration of AI in managerial decision-making. It highlights innovation strategies and addresses the ethical and human challenges of managing rapid technological change.

5. Accounting, Auditing, and Data-Driven Transparency

Focuses on AI, blockchain, and automation in accounting systems; ESG reporting; behavioral accounting; and innovations in auditing and fraud prevention. It also discusses cybersecurity, data integrity, and the ethical implications of AI in financial reporting.

6. Business Informatics and Emerging Technologies

Explores the role of AI, IoT, blockchain, and cloud computing in business transformation, data analytics, cybersecurity, and enterprise systems. It investigates future technologies such as quantum computing and the metaverse and their impact on business ecosystems.